The Birthday Celebrations of the first radio station devoted to business "Business FM" were held at Vinzavod on March 27, 2009. 

The crisis, high prices, and inaccessible luxury items - all of this overwhelms the jaded Moscow beau monde with sadness: there is no more the magnificence of the old times, the champagne at cocktail receptions is not so intoxicating now, there are less traffic jams in Moscow, and even tickets to concerts of world-renown stars have noticeably gone down in price. Each person decides for him or herself how to respond to such a situation. Business FM radio station suggested that its guests go back half a century in time and imagine themselves in the good old «Soviet Days». Perhaps this would help people to deal with the current conditions and treat the situation with humor. After all, to be able to really enjoy life, you must first see what life is like «AT THE BOTTOM»...

The most prominent representatives of Russian and international business and political elite, famous actors, directors, TV hosts, show business and art personalities drank beer from a yellow barrel, ate Russian salad and gave their last gold to a Gypsy to learn their fate. The rich and famous people were invited to the debtor's prison for a photo session, after which they immediately went to play roulette. After losing their last ruble they had nothing left to do but celebrate. Enjoying the Chilean wine “J. Bouchon”, kindly provided by the «LUDING» company, guests listened to a special comedy news release for about an hour, and then danced to fashionable modern music.

The evening went off «with a bang». Eminent guests were satisfied, and the mass media were happy as they obtained a lot of article ideas. The organizers of the event managed to rise «from the bottom» and fly to the heavens!